Living Nature™ is our premium soft toy brand.
Our exclusive soft toy range is all about embracing the wonder of nature. These beautifully crafted and realistically detailed plush toy animals, not only bring joy and comfort to children, but also share with them some of nature’s amazing wildlife secrets.
Designed to delight and educate children and adults alike, we pay particular attention to detail to ensure our soft toys are as realistic as possible; most feature a swing tag showing facts about the animal’s behaviour, habitat and diet.
As of 2020, we are proud to say that the stuffing inside each of these soft toys will be made of recycled plastic. Each toy will carry a tag that states how much plastic has been put back to good use.