If products are out of sight, they are out of mind. Impulse products need to be in the right place, at the right time, and accessible to the customer. Packaging, POS and in-store presentation all increase impulse potential. Remember: if they can’t see it, they can't want it.
“Keycraft categorise ranges to tell a story, and they know just where to put them in the store.” Toy Buyer | Buying Group